Straightforward Creative refines how our clients present themselves to the world, and enables them to form deeper, genuine connections to their audience and colleagues.

We think in the big picture and care about the details—with an acuity for visual communications, an intuitive nature, a keen interest in healthy organizational development, and a value for responsible business practices.

Melding methodologies from the business and non-profit worlds, our clients benefit from creative, strategic solutions that help clarify, grow and define their brands in meaningful ways. The goal with each client is to identify and build a holistic, forward-thinking, connected strategy and vision—firmly rooted in their values, culture, differentiators and objectives.



Client services are tailored to vary in depth, breadth and focus, including:

  • Strategic Assessment, Planning & Advising
  • Brand Strategy, Evolution & Implementation
  • Marketing Strategy & Program Management
  • Messaging & Communications Strategy
  • Leadership Advising
  • Organizational Assessment
  • Creative Direction
  • Website Development
  • Photography & Video Art Direction
  • Copywriting, Editing, Naming
  • Business Development Guidance
  • Retreat Planning & Facilitation



Straightforward’s community of clients includes builders, architects and designers, arts, cultural and non-profit organizations, makers and creative professionals.

SELECT CLIENT LIST, past & present

Architecture, Design, Building
Saturn Construction
Dijeau Poage Construction
Design Line Construction
Upscale Construction
Barker O’Donoghue Master Builders
ChrDAUER Architects
Studio BBA (formerly Boor Bridges Architecture)
William Duff Architects (WDA)
Fischer Architecture
Ana Williamson Architect
Aubrey Maxwell
Kate Keating Associates
Studio Vara
Libby Raab Architecture
Buttrick Architects
Zack de Vito | BuiltForm
Claudio Martonffy Design
jones haydu
Stone Interiors
Karin Payson a+d
Remick Associates
Existing Conditions
Linda Herman Consulting
Ellis Partners
Metro Lighting

Arts & Culture
CCA Center for Art & Public Life, Teaching Institute
Congregation Emanu-El
Wildlands Art Residency
Museum of Contemporary Folk Art (MoCFA)
Northern Sierra Partnership


Giving back through community involvement is integral to the way we do business.

We support and volunteer with initiatives and organizations including:
Bay Area Outreach and Recreation Program
Disabled Sports USA Far West
Friends of the San Francisco Public Library
Headlands Center for the Arts
Southern Exposure
Support for Families of Children with Disabilities