Straightforward refines how our clients present themselves to the world, and enables them to form deeper, genuine connections to their audience and colleagues.

We think in the big picture and care about the details—offering strategic approaches and solutions to help each client clarify, grow and define their brand in ways that are relevant to their culture, set of values and goals.


Our work melds methodologies from the business and non-profit worlds with an acuity for visual communications, an intuitive nature, a keen interest in healthy organizational development, and a value for responsible business practices. The goal with each client is to identify and build a holistic, forward-thinking, relationship-based strategy based on their differentiators and objectives.



Client services are tailored to vary in depth and breadth, including:

  • Strategic Assessment, Planning & Advising
  • Brand Strategy, Evolution & Implementation
  • Marketing Strategy & Program Management
  • Creative Direction
  • Website Development
  • Photography & Video Art Direction
  • Messaging & Communications Strategy
  • Business Development Guidance
  • Leadership Advising
  • Copywriting, Editing, Naming
  • Retreat Planning & Facilitation



Straightforward’s community of clients includes builders, architects and designers, arts, cultural and non-profit organizations, makers and creative professionals.

Partial Client List
Ana Williamson Architect
Aubrey Maxwell
Barker O’Donoghue Master Builders
CCA Center for Art & Public Life—Teaching Institute
Congregation Emanu-El
Design Line Construction
Dijeau Poage Construction
Ellis Partners
Fischer Architecture
Kate Keating Associates (KKA)
Libby Raab Architecture
Linda Herman Consulting
Metro Lighting
Museum of Contemporary Folk Art
Northern Sierra Partnership
Saturn Construction
Studio BBA | Boor Bridges Architecture
Studio Vara
Wildlands Art Residency
William Duff Architects (WDA)
Zack de Vito | BuiltForm


Giving back through community involvement is integral to the way we do business.

We support and volunteer with initiatives and organizations including:
Bay Area Outreach and Recreation Program
Disabled Sports USA Far West
Friends of the San Francisco Public Library
Headlands Center for the Arts
Southern Exposure
Support for Families