Principal / Creative Spirit / Chief Strategist

Catherine Lipsetz Dauer Principal Straightforward Creative

Deeply connected to design thinking and the art of making, Catherine Dauer is a trusted strategist, advisor, creative director, art director, facilitator, writer and editor. Balancing right and left brain tendencies, her perspective is informed by decades of experience in the A/E/C industry and with arts and cultural organizations.



Prior to founding Straightforward Creative in 2007 Catherine directed brand development, marketing and communications for a prominent San Francisco Bay Area custom builder as it expanded into regional and national markets. Previous experience includes roles in development and audience engagement at Headlands Center for the Arts international artist residency center, and Interdisciplinary program management in Academic Affairs at the San Francisco Art Institute.

Catherine earned her BA in Art History with an Architecture minor from the University of Cincinnati School of Design, Art, Architecture & Planning. In her free time Catherine takes inspiration from artmaking, music, nature, and creative writing.



Professional Volunteer Activities:
Catherine has served in Board leadership, advisory and volunteer positions with arts, civic and human services non-profit organizations, as well as an invited guest critic and panelist for architecture and design.
SF Arts Commission Gallery: Advisory Board Chair, Capital Campaign Chair, Development Chair, Benefit Co-Chair
CCA | California College of the ArtsCritique Juror for studios in Graphic Design, and Architecture Professional Practice
San Francisco Unified School District: Inclusive Schools Week Chair & Author of Mayoral Proclamation
Ox-Bow School of Art & Artists ResidencyNational Advisory Board

Headlands Center for the Arts: Benefit Co-Chair
GenArtSF: Board of Directors, Program Chair
The Women’s BuildingBenefit Committee
Capp Street Project: Exhibitions
Ansel Adams Friends of Photography: Exhibitions